To browse Academia. A brand is one of the most significant phenomena that directly affect the purchase intention of the customers. A brand is important because it creates distinct values in the minds of the customers. Brand value is a combination of brand loyalty, brand awareness, brand association, brand image, and perceived quality. In this study, the data is collected from respondents from Kabul, Afghanistan, by using survey techniques to determine the factors that affect the brand's value. As a result of the data analysis, these factors brand loyalty, perceived quality, brand association, and brand image positively affect brand value. However, brand awareness does not affect the brand's value positively. International Journal of Application on Economics and Business. Fast fashion is one of a lot of interesting topics to talk about and an industry that never dies. The method used in distributing the questionnaires is a purposive sampling method. The questionnaires are distributed online in google form and then the data were analyzed using Smart]PLS software version 3. This study is about reviewing the brand special value of consumers and customs view who share a same company here. We are trying to discuss about the currency and acceptability of scientific creditable models which are famous in world and also they are the basics of modals addition. In Akers theory٫ the brand special value consisting of four categories: brand loyalty٫ brand mind association٫ understanding quality and brand awareness. According to keler CBBE the brand special value is influenced by 0536 272 3711 Escort factors: 1 The buyers brand environmental knowledge 2 The unique and strong bonds that consumers have with brand. These companies which have a better brand position are more profitable than the other ones in a same category. The more communication٫ the more proficiency of the brand. The brand value will have a significant influence on customer s satisfaction and also will lead to customer s loyalty and his cooperation with the company. Key words: the special brand value٫ the power of brand٫ customers loyalty Introduction: Selection among 0536 272 3711 Escort brands is one of the most common problems that consumers are facing to it when they re going to buy their needed 0536 272 3711 Escort. The customers select their products from different brands by their inner knowledge and imagination. Recognition and comparing so many different brands of different products is a very hard and consuming job that may not lead to a right choose for shopping. On the other hands٫ the producers are trying to make a loyal sense for their brands in customers until it becomes a habit behavior. Nowadays٫ loyalty is an important comparative benefit for producers and sellers. Scientific basics of models: In this part٫ we are trying to describe the scientific strong models which have the currency and acceptability in the world 5. Aker٫ the special brand value consisting of in four factors: Loyality: making a strong commitment in reshipping or keeping a product or service permanent despite of so many different marketing actions that will cause behavior changing in customers. Understanding quality: Consumers judgment about the quality of a product and products goals for customers in the market. Brand awareness: It's about the potential buyers ability for recognizing remembering that special kind of brand. Being aware of brand accompany much more brand association will cause a specific image of brand 9. Management and Business Administration. Central Europe, Purpose: This article deals with the creation of the brand and what kind of value it creates for the owner and the customer. The competitive potential of any company is significantly influenced by the brands held in the company's portfolio. Brands are definitely valuable marketing assets. As the brand is a central element of any marketing strategy it is essential to be aware of the descriptive dimensions of its equity. This paper tries to outline these dimensions as follows: brand loyalty, brand awareness, brand perceived quality, brand personality, brand image, brand identity and brand associations, as analyzed in the specialized literature. Identifying and comparing different approaches regarding each brand equity dimension and revealing interdependencies between these dimensions, focusing on the importance of scientifically determining their role in generating a long-term increase in marketing efforts efficiency, are among the main objectives of this paper. In recent times attention has been given in consumer behaviour to consumers assessment of value. The view that brands provide value to consumers seems well entrenched both in academia and popular culture. This study focused on examining how consumer assessments of brand fit, brand significance, and attitudes toward brands influence consumer evaluation of brand value. A study of consumers between 18 to 25 years old, across two brands of sport shoe indicate that personal, idiosyncratic assessments, such as brand fit and brand significance, along with brand attitudes influence the overall assessment of brand value. The objective of this research is to study the relationship between brand awareness, perceived quality, trust, value, and loyalty and brand equity. It also investigates the relationship between two marketing elements external communication in terms of word-of-mouth and publicity and advertising and brand awareness. Additionally, the relationship between the two following factors, advertising, promotion and perceived quality, was tested. To do so a survey was conducted by distributing questionnaires in eight randomly-chosen districts in Ho Chi Minh City, Vietnam. The Pearson Correlation was applied for data analysis.
The world population is aging rapidly with the decrease in birth rates and the increase of life expectancy at birth. Mobil internetle akıllı telefona yüklenen uygulamalar sayesinde sağlıkla ilgili bazı sorunlar da tespit edilebilmektedir Plaza, Martín, Martin ve Medrano, İç Tutarlılık Katsayıları Bu teori, davranışa yönelik tutum, birey için önemli olan etkisi altında kaldığı kişilerin davranışa yönelik eylemlerini olumlu veya olumsuz yönde duygularını etkileme düzeyini ölçen sübjektif norm, algılanan davranış kontrolünden oluşur. Sonuç odaklı olan görünürlük, gözlemlenebilirlik ve kullanılabilirlik özelliklerine sahip inovasyon ile ortaya çıkar Moore ve Benbasat, Click here to sign up.
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